“All designed to reignite the soul.” These were the words that closed a recent Cadillac commercial. As I watched the ad, I observed the standard highlights: professional cinematography, sharp lighting, classy new features in the vehicle, and all to the sound of a smooth narrator voice. But when the word “soul” came up, my attention was peaked.

I find it interesting that so many Christians will spend money and time on acquiring possessions and act as if those possessions have no relation to their soul before God. And yet a secular ad agency understands that our possessions have an effect on our souls. They will either disappoint causing our souls to be disenchanted by them. Or they will satisfy us for the time being, scratch the itch temporarily, thus “reigniting” our desire for more.

All things this world creates to reignite our souls is counterfeit of the original reignitor – God Himself. Only He can truly and most deeply satisfy the longing for happiness in our hearts.